@FFS. Does anyone read the full article these days?
People read the article, but you don't read the comments.
The article simply says "introduce a new law to allow the ICO to penalise a company’s directors for their firm’s nuisance calls". Notice the phrase "ICO to penalise a company's directors".
The commentard stated "The law needs to change so they can't just dissolve when it suits them and also the directors should be personally made responsible for CCJs and fines." The commentard is asking that directors are made responsible for ALL fines and CCJs. Not just the ones from the ICO.