An unintended consequence: less support for Apple's computers?
I'm concerned that Samsung throwing down the gauntlet like this will incite Apple to pour even more resources into the iPhone -- and devote even fewer resources to evolving its computer base. A whole passel of Mac users already are getting the message, rightly or wrongly, that Apple now cares more about its "device" customers (meaning iPhones and iPads) than it does its computer customers. The critical flow of technical innovation from Apple's computer platforms to its mobiles has been reversed with a flow of stinky interface design and "apps" from the mobiles to the computer platforms, with clearly negative consequences for Apple's new OSs' performance and general ease of use. For the first time in decades, some Apple computer users are talking about bailing.
Samsung's new phone may or may not be the cat's meow for mobile users, but an unintended consequence of this new phone ("unintended" unless Samsung is smarter than I think and figured it all along) may be to enact that scenario, thereby further alienating Apple's computer-user base, further reducing sales of Macs and similar technology, and further shrinking the flow of technical advances and innovations from Apple's computers to its mobiles. Such a situation could enable Samsung to open up greater distance between its mobiles and Apple's, forcing Apple into an underdog role in both fields, mobile and computers. Even with all its cash and stores.
I'm not saying this is inevitable or even probable, but it is possible. Wait and see.