Anyone remember the play book?
When Jobs died, it was much ballyhooed that his vision would go on because he'd written down a plan for Apple's future.
It was never mentioned again after the ballyhoo died.
So what happened?
A. There was no plan, just a story to keep investors happy?
B. There is a plan, but it lies untouched in the shrine they made of Job's office?
C. There was a plan, but all it essentially says is, "Good luck!"?
D. There is a plan, full of ideas and insight for the future. Cook read it, but wailed, "But this'll cost a fortune in research and development! No way!"
Personally, I lean toward D.
Say what you want about Jobs, he had vision, and the balls to follow it.
IMO, He was able to record the vision to pass it on, but Cook lacks the balls to follow it.