"In 2004 US card fraud rate was 0.05 and Europe was 0.11, more than double. By 2010, EMV brought Europe down to a fraud rate of 0.06 while the US rose to 0.08."
Sure. But now it's 2017. As the article notes, the card fraud rate rose by 70% in 2015-16, while compromised ATM and PoS terminals rose by 546% in 2014-15. That would suggest that while Europe has managed to bring fraud down to levels around the same the US used to experience, the US has increased it's fraud levels way above where Europe used to be.
And that's assuming your quoted figures are accurate in the first place. I don't know exactly what you mean by "card fraud rate", but here are some other figures to ponder:
The USA accounted for 47% of the world's card fraud in 2015, despite only making up 24% of card transactions. 32 million Americans were victims of credit card fraud in 2015, three times higher than the previous year.
The USA has third highest rate of card fraud in 2016 with 47% of consumers experiencing it, compared to a world average of 30%. It is the only country to remain in the top three for three years running.
Interesting table halfway down this one - looked at per $1000 of transactions, chip&PIN has half the loss due to fraud, but also only just over half the profit for the issuing bank. Also worth noting is that this article gives the US 38.7% of card fraud for only 22.9% of card transaction volume for 2015, not quite as bad as the first article, but still not exactly great.
So sure, US card fraud may or may not have been relatively low back in 2004. It is now firmly one of the worst countries in the world for fraud, and only avoids remaining the worst for several years running due to huge increases in Mexico and Brazil. Every single report I've seen on the matter puts the blame squarely on the fairly to properly implement chip&PIN transactions. It may not be perfect, we do still have fraud here in Europe after all, but it's a hell of a lot better than either not having it at all or having the half-arsed approach the US has taken.