What is the problem?
I really don't have a problem with this and don't understand what the f*** people are complaining about, unless you buy a game where the online part of it is the be all and end all of the game play then it isn't worth paying full price to start with in the first place. It will kill off the second game market though. And lets face it, the game shops has only a very limited timeline left anyway. The days of buying games on a phyisical media is numbered. The next gen game machines (As is already happening on the PC side of things) will be through game stores... And the biggest thing that worries me is that you will buy for a full priced game on the respective console makers games stores at full retail price or RRP, which is still currently probably about a 30% mark up than you will pay in the shops! Thats from my console experience by the way... PC games are cheaper. It's a challenging environment for all concerned, the games developers are strangled by licensing costs from the hardware makers to start with and having wars between them doesn't help. What was PSN store selling FIFA 12 for... £55? I got it for £20 less and 2 days before it was released!?! I will pay a lot of money for some good games, but they need to be good, but you can't tell with reviews or even a demo. I kicked as in Bad Company 2, but I hate FPS games and would never have touched it until I got a try at it without having an online license.Ah well, I'm sure that twat Jobs had the answer to it all and held it back.