Sure I would...
It's hip to walk around with an Apple shopping cart (iPad) -- but not an Amazon one. The purpose of the iPad is to funnel everything you consume through the Apple experience. Why should Amazon be any different? The Nook Color is the same in nature and they've carved out a nice niche. Granted Amazon's tablet will not be as elegant or well thought out as an iPad, but ultimately it's quite similar in its' goals. Apple wants you to buy media through their App Store and Amazon want you to buy media (and everything else) through theirs. If either delivers what you want or need why should you be embarrassed to carry either? I buy my tech based on it's functionality, not to impress others.
Biting the hand that feeds IT
