I'm not sorry
Good! For ages now I've been simply closing pages when annoying adverts appear, it's not worth it, but of course now the site has been paid for me to not view it's content..
I, like I suspect most Reg readers, use an add blocker. I've tried running without one recently, but I quickly come back to using one when I find most websites are extremely annoying without. But I use Adblock in the mode that allows adds on sites that adhere to their standards, I think the new chrome will just be a lot like this, maybe I can remove Adblock again, and maybe now we have a good solution for mobile.
How will this affect sites? Well with your annoying adds you're only extracting revenue from a fraction of your users, those with no add-blocker. I suspect in the short term some sites will go under, their viewers will brow the remaining, better ones, more often. Eventually users will forget to install a blocker on new devices because they don't get annoyed by adverts and you can start extracting revenue from all of your readers. I think users and the surviving content creators will both be better off.
It's literally the tragedy of the commons, there are enough page impressions to go round, but desperation to get the most out of them before they are gone because everyone else will, has stripped most of those impressions of any value.
I wonder who'll be the first news site to force you to use another browser.