Re: What is it with advertisers?
The problem is, advertising DOES work. Granted, it doesn't work 99.9% of the time, but that inane bombardment is the price we all pay for the 0.1%.
The key is it only works where a decision was going to be made (or close to being made) anyway, e.g. I don't know what I'm having for tea tonight and I cannot be arsed making anything - oh hey, I've got a flyer from the new pizza place in my letterbox. Or - I really should invest in a new car soon - hey, the new VW Polo is under ten grand.
To put it another way, advertising is temptation trying to find a moment of weakness. But because marketers know practically nothing about you for all their profiling and demographic 'work', the carpet bomb approach is all they have to go with at the moment. Which is why Facebook and Google are frantically trying to get you to give up every last piece of data about yourself - they are convinced there is a 'Holy Grail' of advertising somewhere in that information that will allow them to deliver ads only to eyeballs that are most likely to be receptive.*
*Suddenly occurs to me this is why Google became one of the corporate Goliaths so quickly - you can't not tell Google about what you are interested in if you use their services because telling Google what you want is an inherent part of the search service. If I'm Googling around for a red bomber jacket, Google can't not discover I'm currently interested in clothes even if they wanted to.