Re: AMD is hot right now
Having followed amd's resurgence closely before and since their seismic Zen CPU processors, I can assure you that Intel's cupboard has already been emptied of potential countermeasures.
They have been in trouble since Zen in early 2017 & at best have mounted some decent rear guards (as you would expect after so many years of almost total domination of a conservative market) during what has clearly to insiders, been a rout.
CPUs have always been a very monopolistic duopoly (both started at the same time in the ~same neighborhood ~50 years ago), so this role reversal is one of the most amazing biz stories of all time.
As can be imagined, Intel has plenty of moats embedded in the market, chiefly control over the predominant pre-built PC suppliers. Savvy who have freedom to switch - the millions who assemble the 6-10 sub components themselves, have long been flocking to Zen - the available (mindfactory.de e.g.) recent numbers indicate an amd intel split of ~60/40 by volume and 50/50 by revenue in this "canary in the coal mine" market.
They have been fortunate to have a diminishing but plausible case among big spending competitive gamers, whose sole metric is what drives their expensive graphics cards fastest at lower resolutions. With new Zen2, neither dominates the other.
The climactic perfect storm is now upon Intel. A spectacularly superior Zen2 has arrived after they have; badly betrayed their pre-built & other partners, gouged and treated customers with contempt, had a huge fail in going from years ahead to years behind in manufacturing process and they have very serious problems arising from security problems due to ill advised hot rodding shortcuts in their past designs.
Incredible as it sounds, Goliath is in deep, deep trouble. The bigger they are, the harder they fall. Its all about confidence, and their halo is rapidly tarnishing. Even the ~PC illiterate are getting the message - Japan e.g. has always been a ~all intel, and now seems split equally in the DIY market.
To top it all, they cannot resort to the key advantage overwhelming scale advantage usually grants - predatory pricing.
Perhaps the killer aspect of Zen architecture is scalability. They can take a ~single, relatively simple & high yielding processor chip, and recombine it in a myriad of multiples to address the widely differing power levels of all segments of the market - from ~lap tops to mega servers.
Contrary to other posters here - it is in data center where amd is the biggest threat of all. There are now extremely few user cases where intel have a competitive pitch to make. Intels moats dont work nearly as well with big boys like the big 7 cloud providers.
It is this market where the real money is. Consumer PCs is a relative side show, but a very nice complement for AMD. Servers demand perfect chips. AMDs modular architecture mean lower binned or partly defective chips can be combined into competitive products. An entry level desktop 6 core cpu e.g. is 2x 4 core chips combined, each with one core de-activated. ~Nothing is wasted.
This ingenious aspect of Zen architecture gives AMD an overwhelming cost advantage. Whatever intel offer, amd simply match it with 30% more power and 30% cheaper, and still make 50%+ margin at intel set market prices.
Their failure in manufacturing has deep consequences too. They now have eye wateringly expensive plants unable to produce competitive product. This, at best, underutilised capital, is a huge burden for them.
While they had a technical lead, owning factories gave them huge market power. Now they are years behind specialists like tsmc and samsung, who do subcontract manufacturing for the likes of amd, the factories are a huge liability.
All intel can do is concede market share in an orderly retreat, & keep as much of their high margins as they can for as long as they can - keep that share price propped up til insiders can sell their shares w/o a panic.