At first I thought their profusion of models would hinder them, but Sony seem to be really upping the ante in the consumer market and I'm glad to see their kit doing well. I get the impression they are concentrating their R&D on building a loyal following lower down the food chain instead of pouring money into pro/prosumer kit at the top end for minimal gains against the Canon/Nikon behemoth. Still, I'm very interested to see what they're going to come out with next at the top end, if only because it means I might be able to get my grubby paws on a cheap second hand a850/900.
Sony really need to get their lens range and pricing sorted out though. Charging through the nose for a better-than-average lens just because it has a blue square on the side is not the way to win customers. Before anyone jumps down my throat: I know there are no really big omissions from Sony's range (excepting fast telephoto - generally the province of aforementioned pro/sports market anyway); I know there are lots of third party lenses available; I know there is the entire Minolta back catalogue (the vast majority of which are very, very good lenses indeed) but in the face of what Canon and Nikon have to offer, Sony's in-house range is paltry.