Re: Without Apple we wouldn't have had all the competition
"Love or hate Apple, the fact of the matter is that they upped the bar for smartphones in 2007 / 2008 and really forced other manufacturers look hard at what they were doing, they made Google say "fuck, we gotta do something about this". In 2010 they released the iPad which is the first tablet to ever acquire a mass market adoption, making other manufacturers say "fuck fuck fuck, we've got to get a piece of this" "
Wrong, in many ways. Android was founded as a company in 2003, several years before the advent of the iPhone and bought by Google in 2005, so they had a pretty idea of how the wind was blowing before Apple "upped the bar." The same is true of tablets; the concept had been around for years before the iPad and the screen interactions refined in the smartphone segment were going to lead to tablets whether Apple entered the market or not. They did get a bit of a head start in tablets as the Android team scrambled to adapt their OS to the larger screen, but that lead is now evaporating just as it did in smartphones and apps. Next, their lead in "tablet optimized apps" will tail off.
Apple's biggest fear at this point should be what we learned in the Mac/PC wars: cheap and functional trumps elegant. The Mac OS was far more elegant than anything Microsoft came up with until, possibly, Windows 95 (which, for all it's faults, was a superior operating system to any Mac OS prior to OSX primarily due to preemptive multitasking). Yet, for all that, Apple slowly sank towards bankruptcy until Jobs salvaged the company with the iPod.