Re: Marketing madness
"I actually made the effort to refer to it as Consignia during that time and was universally met with confused expressions. Saying things like, "I'll take this parcel down to Consignia and send it off in about half an hour", resulted in, "What? What's Consignia?".
Then you were being ignorant.
Consignia was a corporate brand, not consumer-facing. Neither Royal Mail nor the Post Office lost their names.
Next you'll be telling us that you normally fly with International Airlines Group.