@Martin Summers - paying for the content you consume
The industry needs to figure out a workable micropayments scheme, or some other way than ads to support web sites. There no incentive to do so as long as advertisers are willing to pay sites to place popups, popovers, ads that move around and cover the content you are trying to see, ads with close buttons that don't actually close the ad, ads that flash or make noise, ads from shady sources that try to install malware, etc.
Site owners have no one to blame but themselves, no one would bother blocking ads if they were unobtrusive - no one ever had someone clipping the ads out of their newspaper or magazine or was otherwise really annoyed by them (other than those postcard-sized inserts that would fall out of the magazine) because the ads were unobtrusive. Unfortunately site owners got greedy and wanted more money, so they accepted in-your-face ads they knew their readers would find very aggravating.
At first they were pop ups, the equivalent of those damn inserts in magazines, but that was enough to get the ad blocking industry started with pop up blockers. Missing that newfound revenue they accepted worse and worse ads until browsing without an ad blocker became impossible on many sites. Unfortunately that led to collateral damage of responsible site owners who didn't go that far, but what are you going to do?
So fuck 'em. Let the content providers who rely on advertising alone go under. That will incent the content industry to come up with a micropayments scheme that is sustainable. I don't want to see the Reg go under as a result of this, but if that's what it takes to get a proper solution in place that isn't reliant on an arms race to make ads more and more annoying, then so be it.
It is NOT MY PROBLEM if my blocking ads causes problems for the site owners, just like it is not my problem if me skipping ads on a DVR causes problems for the networks. I'm sure you are one of those who argued against DVRs because fast forwarding through the commercials is stealing! If they didn't have such long and frequent commercial breaks fewer people would bother to skip them. I watched something on BET recently and there were some commercial breaks that were nearly 10 minutes long (no, I'm not kidding or exaggerating!)