Re: Click Fraud
RE: "Which shows the fundamental flaw in pay per view and pay per click advertising. This type of fraud will continue until the gullible morons who place adverts stop placing ads on that basis."
Not disagreeing there's 'a problem, but unless advertisers buy ads on the basis of "please place adverts on theregister.co.uk, newegg.com, <other specific sites>" then they want some way to charge more when more copies of the advert are displayed. Pay-per-play schemes on Spotify or Youtube have the same risk.
Periodically advertisers have complained to Google about click fraud and demanded that "Something Should Be Done". So there is some effort to crack down, although right now this seems to be just treated as a containable cost of doing business. In particular the fact that the fraud uses a botnet is because it would be a bit obvious if all the fake requests came from the same IP address.