Dual lines of protection
The first thing to look for is a site Privacy Policy. Or if using a sub-domain like Google Sites, mentioning that the domain privacy policy applies. Only after seeing some kind of basic privacy statement (we use DART, we don't or do use Google Analytics, session id tracking etc), would I bother to check for these Privacy Icons. Finland's Web-Of-Trust (WOT) and various levels of VeriSign "blessings' require a privacy policy.
Actually, it would take a lot of nerve to post a privacy policy AND the Mozilla Privacy Icons, yet track and misuse site visitor data. But I'm sure it has and will happen......
Biting the hand that feeds IT
