Re: Consumer refers to who's paying
"That's only true if you had a Windows 7/8 version to upgrade from, and you upgraded in the allotted time. Otherwise, you pay for it upfront, then pay for it again through telemetry."
Just yesterday I was still able to upgrade and activate a few systems to Windows 10 that had never been reserved (domain policy preventing any hint of upgrade), by starting a fresh install and plugging in the product key. Did a couple OEM and one retail, same result. Even if you'd rather upgrade than start fresh, you can still find multiple ways (the "accessibility technologies" link is the most popular).
It's patently obvious that Microsoft actually wants everyone on 10, come hell or high water, and all those deadlines are just there to get some holdouts nervous enough to do it.