First month of paid for Spotify for me. I've gone for the £5/month option, which isn't that much, though it hurts that there's a better quality stream available. I hate ads, it's helped with some morality problems, Fb appears to be completely ignorable (fortunately, as I'm one of the 6bn without an account).
It has made me more interested in alternatives, in case things become more intrusive / compulsory. I like Pandora, but I mostly don't want something similar to what I want, I want what I want and that probably needs paying for.