* Posts by spaceprobe

1 publicly visible post • joined 4 Jun 2010

Steve Jobs – Apple's not business, it's personal

spaceprobe

creativity makes the world go around

Acting like a five year old, can't Wall Street do anything, tantrums, moods, anger...

If their CEO were a suit-wearing, emotionless, bottom-line obsessed, clone businessman Apple wouldn't exist now. Or if it did, it's and everyone else's products would be the bland beige boxes they were in the 80s.

As he is, Jobs injects creativity and passion and drives Apple to produce iWants that make the high technology they exploit invisible to the user. If it wasn't for Jobs and Apple setting the pace, your PC wouldn't even have windows by now, we'd all still be using parallel ports and ribbon cables, and the floppy would still be king.

Reminds me of a client who dropped me because I was "a bit late, a bit scruffy and never wore a tie" (I never even wear a real shirt). She did manage to find a designer who wore a suit and always turned up on time, but the ads and packaging he designed were dull, looked like everyone else's and didn't work... She came back; I'm later than ever and charge her more because she pissed me off.

Passion is a good thing.