Will the future of watches lie with tech companies like Apple/Samsung/MS, at all?
Or will traditional brands like Rolex move into this market - none of them seem too keen that I know of but you'd surely think they must be investigating it lest they find themselves out-dated.
I know mechanical watches have survived digital, but digital took a big chunk of the market. A proper Rolex casing with smartware inside could be a much better option than some plasticky thing from Samsung.
if Apple buy Rolex we'll know the game is on!