>> I don't want joe unemployed to sport a clone of my iPad so can't see this as bad pr yet
Have you not been to a British council estate recently? Swathes of unemployed oiks wearing tracksuits playing angry birds on their **Apple iPhones**. Yes, theft, long term contracts, or generally spending every penny you "earn" (selling drugs) on a gadget is seen as more important to these people than putting 50p coins into the electric meter or changing baby's nappy immediately after a bowel movement. I actually *know* people who are Council Housed And Violent (C.H.A.V .for short) who insist on the latest apple gadgets. Apple as an "unobtainable premium product" finished years ago - now it's a toy for the masses, like Nokia was in the 90s and I presume microwave ovens were the decade before.