Vaizey may have a point ...
... when he states that only 1/3 of people elect to take up fast broadband.
I tried for years to get FTTP since BT Fibre wasn't available (then, is now) and Sky ... well, not going there.
I eventually managed to get the interest of Hyperoptic, but they wouldn't cable the building until there was enough interest from residents, so I started to canvass all the residents and the block management to try to get a groundswell of interest.
Let's just say that it's taken me three years and a shitload of effort on my part to get it installed, and as far as I know, I'm the only one in the entire block that's taken up the service. Everyone else is either with Sky or BT Infinity, and that's more than good enough for them (mean speeds here on infinity are around 20MBS on a good day).