There was another way
I think Jam really missed an opportunity to provide a set of content and applications that the industry can't because it's uneconomic - the more creative and inspiring stuff that doesn't fit the national curriculum, or just maybe in other languages - Welsh has been mentioned.
'The industry' has to be focussed on quite a narrow area of development because of the box-ticking ethos - the BBC could have developed the same approach it has to say, comedy and drama and gone really experimental and interesting <sigh>