Yup, me for one. Piracy was pretty much my only source of games when I was a kid, and when I entered adulthood and had an income I found continuing to pirate was still the easiest way to get any game that wasn't on the shelf at my local game store... so almost all of them. Since discovering Steam a number of years back I haven't pirated a single game, simply because Steam makes it so convenient. Automatic patches and updates, back catalogue of damn near everything I care to look for, reviews, recommendations, frequent sales, communities for games, etc. If I think a game is too expensive for what it is I don't pirate it these days, I just wait for Steam to have another sale.
I'd only consider pirating a game now if it simply doesn't exist on Steam. So I guess it's lucky for EA that most of the junk on their own store is too shite to even be worth pirating, otherwise their exclusivity would make their games the few I actually pirate.