I did a test last Friday....
I met a journalist friend at his office for a drink - when I said we're off to the pub, there was visible shaking from those that still had work to complete and couldn't come to the pub immediately.
Maybe they should have wrote half-assed stories about "Beer/crisp/pork scratching addictions will RUIN YOUR LIFE". At least they would have got to the pub faster but not sure if the content would have been appreciated in a technical publication.
Is that sufficiently scientific or should I continue to repeat the experiment to gather more evidence? Am I eligible for a research grant?