Why Apple needs to be cool
I don't know about anyone else that reads The Reg, but I would imagine that a large proportion if them are in the same boat as me in that when a family member who isn't 'tech-oriented' wants to buy a gizmo, or something to get a job done one of the first stops is an email or phone call to me to ask my opinion.
And what will my opinion be? At any moment in time and for any particular intended purpose my response to a query will vary - but if I am feeling that a particular company does not deserve to be the recipient of my family-members money then my answer will reflect that.
At the moment one of my questions I am seeking an answer to is - what happens if Apple gets too powerful? just as Microsoft dominated the desktop OS market and that let to a stagnant IE, PC manufacturers being forced to bundle Windows and a whole lot of similar practices - should I really recommend that people go and buy an Apple device?
Once people are forced to buy their apps from Apple, since there might be no other source, is that really to everyones' benefit?
I believe in open systems, not necessarily free, but ones that can be added to, changed and adapted to peoples own requirements - obviously people might screw their devices up, add dangerous things and not do things in the best way - but those mistakes will be their own and they will (hopefully) learn from those mistakes.
Making mistakes is how the human race progresses, it's how we learn what not to do. When a company (in this case) decides what is best for everyone then, in the long term, it is not good news for everyone - just the one doing the deciding.
Apple has lost it's cool as far as I am concerned, and it is showing the world what it would be like if it was in a monopoly position.
Though they make great kit my advice at the moment to my friends and family when they ask will be to not bother with Apple and to look at (in the case of mobile phones) Android now or WinMo7 when it's available - with the hint that Android is the far better OS, not because of it smoothness or gui design, but simply because it is the current best choice for everyone in the long-run.
ttfn