It's only a scratch
By our reckoning, they would pay a couple of percent for this in the form of revenue-sharing.
A couple of percent to Deutsche Telekom, a couple of percent to BT, a couple of percent to Verizon, a couple of percent to Virgin. How many ISPs are there in the world again?
Or perhaps he means they should pay 2% of the revenue from each customer to that customer's ISP? Which still means there needs to be infrastructure and employees to manage the incredible complexity of the resulting accounting needs. Not to mention what happens when one customer accesses the service from both their home wifi and their cellphone connection, and perhaps also from their work wifi, or at the library?
Either way, I can see the costs of such schemes easily exceeding 100% of a small company's per-customer revenue.
Besides which, isn't the entire point of companies like Akamai that they aggregate the "servers at every ISP" model, for smaller companies which don't have the resources or clout to do it themselves?