Re: I believe I see what is going on
Microsoft has been doing this for a long time now, running in reverse trying to catch-up. In fact, ever since they missed the boat with the internet age. That existential threat must have caused a terrible, visceral, sense of fear and foreboding that seems to guide everything they do. It's as if they spy a potential trend they try to chase it. If what they are actually doing isn't immediately successful they jump ship and start looking elsewhere desperately, for fear that they've missed the future. And of course, they see Apple and want to be more like that, without understanding what gave Apple that strength.*
*I don't understand it either. People with limited budgets will still pay extra for an iPhone compared to a good other brand without gaining any actual practical advantage from using it compared to even a low end smartphone. But then there's no reason why I should understand. I'm just some guy. Not a massive multinational tech co.