Re: And that ..
The point is that at the time it was launched, it wasn't a me too product. It was very innovative.
They took so long to get it to market that the rest of the industry caught up with all of the practical bits, leaving only the impossible features for them to implement. So it took even longer to get to market whilst they figured out that the reason no-one else was doing that stuff was because it was very, very hard.
So they ended up with a me too product, late to market. But that's not where they started.
The issue here is that innovation is hard, and the competition is fierce. That's not at all the same as the dot com boom, which majored on things with imaginary profits. We know drones are profitable - they turned DJI into a billion dollar company in very short time. The challenge is replicating that fierce pace of innovation.