Re: 3=1, etc.
Much as I'm an anti-apple-fanboi, (Their products are ok, but massively overpriced for what they do, and sometimes restricted in weirdly arbitrary ways, and thus I like el Reg's constant attacks on them), I agree, the maps fiasco was merely a one off mistake, the 'interface previously known as metro' is hideous, and apparently was designed by someone who wants microsoft to go under. I attempted to use a windows 8 machine in John Lewis, couldn't figure out how to use it.
Previous incarnations of windows have not been like that. Windows 98 was new to me (my previous computer experience had been DOS and CP/M), yet clicking the start menu was obvious, as it looked like a button and said "Start" on it. This new interface may be okay for touchscreens, but for a normal computer with a pointing device, and a screen bigger than 'tiny', it looks more ludicrous than XP's luna theme, and the fact it breaks the UI paradigm they've used for so many years may well be 'game over' for them.