Fair treatment
First, stop with the "stealing" comments and comparing it with stealing physical goods. It's not the same and never will be. You visit the Register and probably work in technology; I'd expect a greater level of intelligence than that. Do we really need to spell out the difference to you?
As for fair treatment... No it doesn't mean give us all your stuff for free. It means a sensible pricing model with delivery channels that suit the customer.
Take DVD Rentals. Faffing around posting optical discs back and forth when you could download it in next to no time. DRM it if you want, I don't care I only want to watch it once. If I want to buy it, fine. A nice DRM free h.264 file available in the resolution of my choice.
Music. Sorry, why would I want a case and disc cluttering up my house? Why would I want a lower than CD quality file with DRM tieing me in to one manufacturer?
I fundamentally believe that people don't mind paying for things as long as they feel they're geting a fair deal. Current models are not providing that.