Poor old Microsoft
They spent all those years ruthlessly dominating the corporate desktop, but all along, they desperately wanted to be one of the cool kids.
For a while, they owed the home computing market too, simply because mum and dad knew Windows at work, so knew how to use a PC running Windows at home too. That, and Microsoft made sure they had no other choice.
But they missed the attack from the other end. PCs are old-fashioned and corporate. iOS and Android are the consumer OSs, and the devices they run far exceed the laptops and desktops. For many people, smartpones and tables *are* their primary computer devices and their internet terminals.
A whole new wave of apps have come along for which Windows doesn't really matter any more. Technologies such as Electron and Node mean developers can write cross platform apps without ever having to go near a Windows machine *and* provide a consistent app UI across every platform.
That's not to say that Windows is dead. But Microsoft need to know their place. Windows is still king of the corporate desktop/laptop. And that's where it's strengths are. It still runs ancient obscure bits of corporate code, and still has all the enterprise lockdown and management features.
Microsoft need to recognise and accept that Windows isn't for the cool kids and consumer devices. It's for the office. And that's not a bad thing - they just need to embrace it. Microsoft need to accept that they belong with IBM and Oracle - not with Apple and Google.
The only thing Windows is *necessary* for outside of the workplace, is PC gaming. And because Windows is such a massive overhead, if they're not careful, they might lose this market too in the long run. A 'Windows Gaming Edition' would be brilliant here - reduce it down to the bare OS and whatever's needed to support gaming, slap on the Xbox UI and leave it at that.
Then take the corporate Windows back to more sensible and 'boring' UI, like refreshed Win2k based style - because in the office, people don't want the UI to completely change every time there's a new release.