Big Data Myth
Isnt Big Data just replacing the wisdom of the Crowd with the wisdom of the Cloud?
Bad analogy but half the Big Data advocates seem to be those who were spouting Web2.0-arhea a few years back. There seems to be a major assumption with big data that just because its now possible to collect and store this data we can and should be doing so. There is little or no attempt to sort it for relevance and REAL meaning.
For every google where every user transaction tracked is another advertising dollar earned it makes sense.
For most big enterprises if they didnt identify their key kpi's and metrics years ago - they dont deserve to be in business.
Human beings are utterly shit at detecting meaningful patterns from large datasets - often they see things that arent there as the brain searches for order amongst chaos. All the data visualisation in the world doesnt change that.
Even after all these years Big Data still has the smell of the Emperors new clothes about it......
Still - if someone wants to pay me to deal with it - bring it on! :)