"turn to the traditional route of a prohibition decision."
Google didn't have to do a thing, just sit back and watch the complainers inflict collateral damage on each other. So busy painting Google as a villain in need of punishment they left no room for compromise or supportable alternatives for Almunia.
Perhaps we need an excessive response now, maybe the pain of becoming unfindable will encourage compromise. It won't take ordinary companies long to realise Fairsearch members aren't a good replacement and even less controllable than Google.