As recently as 2016 I was sitting in a Wetherspoons waiting patiently for somebody in an unremarkable part of London Zone 5 when a young man of questionable affluence joined his family and the next table and launched immediately into his big news with a "you'll never guess what. They accepted me!", to much admiration, surprise and celebration.
A couple of minutes later, I finally got enough pieces to work out what he was talking about. He'd been accepted onto a contract plan for an iPhone.
I'm a big fan of mine for reasons not worth relitigating, but it is such a trophy phone for some that it's apparently worthy of going out on a financial limb. I don't claim to understand that. Especially not as recently as 2016, a long way past when Apple was the only consumer premium phone brand.