Re: This
True, though I think the thing that really makes things odd is all the people advertising "apps" for their website for ipads. Seems like at least one advert per ad break advertises an ipad app, whilst Sky have launched a whole industry for fishermen with ipads, and casinos.
So if the reason is for small devices, that doesn't apply to big ipads with high resolutions. And if there's some other reason why an application is better, I wonder why there isn't an application for Windows (Windows x86, not WP or RT), for you know, the majority of people who use those laptop things, rather than the minority of Apple users. (And maybe an app for OS X and Linux users too, if they want to be cross-platform.)
Perhaps it's that they only produce for devices with cut-down browsers (but so much for the idea of ios devices having good browsers - maybe good compared to a feature phone, perhaps). The only other explanation is that they're produced by managers who think an "app" is something special that only runs on Apple devices (or perhaps Android). At least once now, I've heard someone say "Windows 8 can now run apps" ...