Re: awkward to use?
While HTTP is "click on link in the browser", and HTTPS is "click on link in browser".
The link can even have text and images to explain what it is for, how to use it and why you might choose one link instead of another.
That human-readable metadata is extremely useful to everyone.
FTP clients have stagnated, they haven't become any easier to use for a decade. In fact they've barely changed at all.
FTP servers are worse, as they are hard to balance and hard to configure.
Worst, common implementations of client and server are subtly incompatible with each other.