You can see how the conversation went at VM HQ... Hmm, we've been advertising out services as uncapped, but now we need a cap, how can we weasel out of this one....
And of course the answer was, instead of calling it a "cap" and applying it to _quantity_, they called it a "throttle" and applied it to _speed_. Give the solicitor who came up with that one a medal.
And can I just say, I'm on one of the 5meg (ish) plans, have been for a while and have been happy to pay the extra for cable bb over adsl. I've also evangelised Telewest in the past. No more. I was so excited about beta testing services like Joost and Mozy backups but now, they are going to be slow to the point of being unusable once this cap is reached. And using either of those services, I would guesstimate I'd reach the cap within an hour, easy. Absolutely shocking. So much for the on demand, always connected world we are supposedly heading towards.