A new trend !
After 'fake news' we're now seeing the emergence of 'wishful reporting'. It's apparent wit all the reporters who now see the signs may is going to lose the election, Trump is going to be impeached and Bixby is going to be the undoing of Samsung and the final victory for Apple.
I can still remember the Scorn Siri attracted when it appeared, the derision of Cortana is still fresh in my memory, and a commercial with the line OK Google sending every android phone or a loop.
I doubt that Samsung users are shunning the 8 because Bixby isn't mature enough yet. Maybe the reporter would like very much this to be the case, but that doesn't make it factual.