It's going to become the differentior among all ISPs
Until this weekend my own Virgin line has been as rock solid close to 10Mb/s for the last 18 months as you could want. Now I get less than a Meg consistently:
Have Virgin told us the whole story here?
In the current climate, where broadband usage is exploding, I genuinely believe that some degree of traffic management and prioritisation of ‘real time’ traffic is needed on any Broadband network. I’m familiar with the steps Virgin are taking here because they were the same steps PlusNet took a couple of years ago, during which time we’ve had to refine and learn how we should approach things significantly.
We published our roadmap for the future of traffic management at
http://www.plus.net/support/broadband/quality_broadband/roadmap.shtml - The document puts into context the problem that ISPs face and demonstrates the learning we have done over the past two years.
How ISPs achieve effective traffic management on their network and how honest they are about what they do (and how well they actually do what they try to do) will become a much bigger factor in the choice of Broadband suppliers in the future.
Product Development Manager @ PlusNet