Re: The biggest corporation of all is actually...
"These aren't little two-people-in-a-shed companies "
Actually, most are. You need to visit more record labels. Many would be glad to have an actual shed.
It was small independent labels who got a worse deal than big labels, because when you have dominant market power you can screw the little guy harder:
And if you are a dominant player dealing with a DIY artist, who is her own label and publisher, you can completely grind them into the ground:
So that was the background which persuaded the European Commission that there was an unfair playing field. Apple and Spotify supported the change - they don't enjoy the UGC loophole. Google has the filters but uses them as a competitive weapon.
Disclaimer: tweaking Article 13 would not be *my* preferred option when one dominant player is exploiting a unique advantage in one sector. That seems a classic case for a surgical strike using competition law. Google is abusing its monopoly position in video distribution. Nice, clean and simple. But objecting to the law because (the activist slogan this week) it helps entrench Google, or (the usual Chicken Little response from slacktivists) the sky might fall, doesn't help level the playing field.