This is how I see it.
MS knows full well that the enterprise/corps are going to skip 8. They have finally realised that its pointless making enterprise friendly OS versions every time when only one in three gets adopted to any degree.
Sop what has 'staid and boring' old MS gone and done? They have taken a risk. Wow, how crazy is that.
They have decided to come up with a new strategy to pull together all its devices and systems into one family.
I say well done. They are trying a new way with an OS that they know will be largely domestic. So you train the users at home so they are ready when it comes to business adopting Windows 10 (whatever).
They try something new and quite daring and they get shot down.
If it was Apple doing this it would be classed as the "most daring and spectacular strategy ever devised by mankind!" by the tame tech media.
Pretty predictable really.