The thing is...
...I just don't see all this slurped data (if it actually exists) actually coming back to me in any shape or form.
I don't get ads. I don't get emails from Google or anyone that I don't want them from. Even Amazon never emails me about potential purchases. No apps that I have scream at me "Oh while you are in this place check out...!"
I'm either just not seeing it (maybe that's the point) or it just isn't a problem.
Maybe some journalists are in urgent need of a blowj*b to help them calm down?