How I see it.
According to the tame tech press if these features are on one brand of phone they are 'gimmicky' if they were on another brand of phone they would be 'ground-breaking'.
Its like last year NFC was going to be MASSIVE (I can't capitalise that enough) it was going to be huge and everything. The IT gurus were literally ejaculating NFC tags all over the place (what a thought).
Then Apple didn't bother to put it in the iPhone5 and the next day the tech press were going, "NFC? What's that? Never heard of it. Never gonna happen!"