Knowing everything about nothing
> Everything is going to be known about you
What a load of self-important cobblers.
Having a few snippets of information about when someone using my CC last bought some teabags online, or whether I sent my aunt an email on her birthday means nothing. Even if these sorts of items can be linked back to an individual - so what? It tells people nothing about what I want, my goals, desires or fears.
At best it just presents some slightly-less-than-irrelevant information for my ad-blocker to ignore and sends a few irrelevant emails to a spam-dump email address - never to be seen by anyone.
This "knowing everything" meme is the same as stating that white noise contains all the answers to all the questions in the universe. It may well be true, but the cost of sifting through it all to find those answers is extremely high - much higher than the value that results. Plus, like white noise, there is no guarantee that what seems like the correct answer (gleaned from an online transaction 10 or 20 years ago - and yes, I have some from 1993) is either still relevant or has made the correct inferences.