Bwahahaaha
Thanks to 007 up there ^ for this gem:
"Writing the synthesis was supported by a $26,000 research grant from the Beef Checkoff Program, which funds research and other activities, including promotion and consumer education, through fees on beef producers in the U.S."
http://www.news.ucdavis.edu/search/news_detail.lasso?id=9336
"The Beef Checkoff Program increases profit opportunities for producers by keeping beef top-of-mind with consumers and purveyors, and by working to ensure a wholesome, quality beef-eating experience every time. Efforts include:
• Promoting high-quality U.S. beef in foreign countries.
• Working to continue growth in beef demand.
• Funding product-enhancement and beef-safety research programs to address safety and quality issues.
• Investing an average of $4 million annually on beef-safety and product-technology research.
• Delivering beef-enjoyment messages to consumers through a checkoff-funded national radio and print advertising campaign.
• Identifying management practices through Beef Quality Assurance (BQA) to strengthen consumer confidence in beef as a wholesome, safe quality product.
• Introducing new products into the marketplace. From 1996 to 2008, more than 2,500 new beef
products addressing consumer preferences reached the market."
http://www.beefboard.org/producer/CBBFinalUnderstandingBrochure.pdf
Beef-enjoyment messages! Mmmm beefy goodness.
Yeah that UN report has been thoroughly debunked.
The Register sinks to a new low.