So if you create some content and it gets ripped off, who protects you?
No one does. Sorry -- that is the way the world has changed. Wake up, smell the coffee and get a new business model. There are other ways to make money from your talent and the material you have created than getting paid for copies.
Copyright (the law) and business models around talent and content have always been reinvented every 20 years due to changes in technology. Just think about the impact (on both laws and business models) of piano rolls, phonographs, radio, TV, VCRs, etc. All those took away someone's existing exclusive rights and forced them to change their business model. Some of them went out of business and some others were more successful. That is business.
Cory Doctorow has a great example: think about music hall artists. They used to have control over the only way to be entertained by them: you had to buy a ticket to get into the theatre. It means that success rewarded not only being able to sign and dance but also charisma, stage presence and good looks. Then radio came along and everyone could get the entertainment for free. All of a sudden success rewarded a good voice (and a talent for ending up in the newspapers). Dancing, charisma, looks became much less relevant. Some performers lost out very heavily, and others saw much increased success. No one succeeded in getting the new reality banned.