Well I have never got Sky due to hating Turdoch and his empire. I was a very early DTTV adopter, but I did have Ondigital for a while, 15 channels for £3 a month (IDTV via CAM), guess what? We only watched 2 of them, and then they dropped one, so I cancelled, then they went bump.
And my TV behaved better with the CAM removed as well.
Move on a couple of years, as I am on BT I had an offer for BT Vision. Too expensive for what it was but it gave me BBC I Player on the TV for a one off payment of £30 for an OK Freeview PVR with BT EPG. Rental of TV and films was too expensive so only ever used it for the free stuff.
Anyway BT shut down the EPG, box is now scrapped, along with my first Freeview PVR.
Been using games consoles now for a while for streaming TV, notably BBC I Player and the Channel 4 version, shITV do not do console clients, C5 do not do watchable TV.
Out of all of this I have worked out that pay TV is only worth it if you actually watch it. And me being awkwards want to watch it when I want to, not when the broadcasters want me to.
On Digital was a waste once the IDTV offer was over, especially as recording it was a total PITA (using a pre SCART VCR), I was happy to give it up. Well I managed for a couple of years previous on free channels only, I mainly went digital for anamorphic widescreen broadcasts on the free channels.
I am also completely intolerant of on screen channel logos. That stopped me watching a lot of stuff.
There is no way I was going to pay 30-40 a month for a bunch of channels I have little choice over, with adverts and logos, using hardware I have no choice on. And no easy binge watching.
For viewers like me streaming is good, I can binge a series over a week, Amazon passed their test with no on screen shit. The price is affordable as I watch little TV, but want a good experience. And swapping from games to streamed TV is as simple as quitting Destiny and loading Amazon.
On broadcast (Freeview and Freesat) I personally watch mainly the BBC channels, C4, and Film 4.
I do like to find a good SF series to watch occasionally. I am prepared to pay for logo free HD and Dolby Digital sound over a overlogoed torrent from US TV. But I am not prepared to pay a lot.