Back in the dial-up days just as the 56k "war" started, I worked helpdesk for a local ISP.
Our process for new accounts was to first get vital information (name & address), ask for a username (and check for its availability), generate a password, take credit card info if necessary, then hand the lot off to the sysadmin for account creation.
I had just done all this for a keen & green new customer signing up and paying for a full year service ($140 at the time), and offered to walk him through Windows95 DUN settings. I got as far as the modem selection, but no further since one wasn't installed. After a brief explanation that one was required, he exclaimed, "I need a modem to do this?!? Well f--- that!" and promptly hung up on me.