It is fashion nonsense....
Yes, it is all fashion nonsense. The problem though is that Apple caters to that kind of person. Apple customers are the kind that are going to buy that nonsense because they are self selecting. You can't project what Apple users will do and apply that to the industry at large.
A Mac-wannabe may fail in the general PC market because non-Apple users likely don't want to buy from Lenovo what they aren't buying from Apple.
PC users care about practical concerns like cost and features and maintainability. They are less willfully ignorant than their Apple counterparts. They are less interested in engaging in conspicuous consumption than their Apple counterparts.
As someone that hasn't bought into the Apple group think, I am much more likely to employ a 5 year old Compaq in place of a brand new Mac Mini. That 5 year old Compaq can be tweaked in ways that makes it much more effective than newer inflexible designs.
That also means that I may not buy a new PC either.