Don't swim in the Kool-aid
> Because selling more smartphones and tablets...
Is an argument that only plays well to the rest of the cult. Everyone else realizes that ARM devices are quickly becoming a replay of MS-DOS and the original Mac. The platform with 10 cutthroat vendors trying to sell you variations on the same thing are finding more success catering to more people than a one hit wonder.
The iPad Mini is a great illustration of that.
Apple finally came around and decided to supply what the rest of the market was offering.
It turns out that there are a lot more "irrelevant geeks" out there than Apple or it's fanboys realize.